On our way to the Bundesliga, we can count on another strong partner: For the new 2024/2025 season, the Multi-Gyn brand from Karo Healthcare will stand by our side as an Official Sponsor.
Damian Hütter (Managing Director Central Europe at Karo Healthcare) emphasizes: “At Karo Healthcare, we are proud to combine our medical expertise with the sporting passion of FC Viktoria Berlin through our Multi-Gyn brand, empowering women together. Together, we stand for confidence, equality, and the strength of women – both on and off the pitch.”
The international healthcare company is known for ‘smart choices for everyday healthcare’ and breaking taboos around women’s intimate health with its social media campaign UNMUTE YOURSELF. As part of the new partnership, they will also advocate for female health awareness.
Maike Augustynak (Brand Manager DACH Intimate Care at Karo Healthcare) says: “Taboos can prevent certain topics from being discussed, leaving women to suffer in silence. We want to create a space for open conversations about intimate health and foster a culture of acceptance and understanding – while also highlighting how Multi-Gyn offers the right and effective solution for every woman. A winning goal for intimate health!”
This knowledge and openness will also be shared in future workshops with players and other supporters. Fans will regularly receive contributions and health tips through various communication channels and activations on matchdays.
FC Viktoria Berlin co-founder Felicia Mutterer highlights the importance of the new partnership: “We are known for speaking up and challenging societal taboos. With Multi-Gyn, we’re addressing the topic of health. This is vital not only in sports but especially there. For our players, daily and holistic self-care and attention to their well-being are crucial given the high demands placed on them. There’s still a significant data gender gap and intimate health is often stigmatized. Together with Multi-Gyn, we want to break this, raise awareness, and create opportunities.”
Philipp Krieg (Head of Marketing DACH at Karo Healthcare) adds: “Sport plays a key role in physical and mental health. By supporting women’s football, Multi-Gyn promotes an active and healthy lifestyle for our customers. This fits perfectly with Multi-Gyn’s mission to provide intimate care and health to help women feel good again. In addition, through this partnership, we aim to increase the visibility and recognition of women’s achievements in football, sending a strong message in support of gender equality in sports.”
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